During my years at college, I learned many techniques for making the perfect pitcher of Kool-aid. I like to focused on making sure all the sugar grains were properly dissolved by adding a small amount of water to the kool-aid mix and stirring, making a think syrup, once that was done, I’d add water to taste.
My roomate George made his Kool-aid with hot water and stuck it in the freezer.
My other roommate made the Kool-aid with a practiced eye, and almost zen like quality from years of study and practice.
Over those years I became an addict not only to the Kool-aid but a slave to the process that it took to create the product.
The one thing I learned, and a lesson that I have never forgotten, was because of a discussion with my brother over our shared addition with Kool-aid.
He claimed he knew how to make the perfect pitcher of Kool-aid. I didn’t believe him, every one was of the opinion that “they” made the perfect pitcher of Kool-aid.
“Okay, what’s the perfect way”, I challenged.
He pointed to the back of the package. “The instructions”, he said simply. His thought process went like this: Kool-aid probably spend millions on R&D to figure out the right amount sugar, water and mix, why on earth should he spend time re-inventing the wheel.
I was speechless.
Since that revelation, even though my addictions is years behind me, I rarely rarely don’t take the time to read and follow directions.
”Food is cheaper. Clothes are cheaper. Steel is cheaper. Cars are cheaper. Phone service is cheaper. You feel me building a rhythm here? That’s because I’m a speech writer, I know how to make a point. It lowers prices and raises income. Do you see what I did with ‘lowers’ and ‘raises’ there? It’s called the science of listener attention. We did repetition, we did floating opposites, and here comes the one that’s not like the others. Ready? Free trade stops wars … and we figure out how to fix the rest.”